Heian Period’s Esoteric Buddhism and Pure Land Buddhism: Balancing Beliefs for This Life and the Next

In Japan’s Heian period, two major Buddhist ideologies, Esoteric Buddhism and Pure Land Buddhism, were popular. Buddhism deeply influenced the lives of the people during this era.

In the first half of the period, Esoteric Buddhism, introduced to Japan by Kūkai (also known as Kōbō-Daishi), was dominant. Regarded as an advanced version of Buddhist teachings, it was known for its powerful rituals and prayers, aimed at achieving benefits in the earthly life.

On the other hand, the latter half of the Heian period saw the rise of Pure Land Buddhism, influenced by the mappō (end of the law) thought. This sect focused on rebirth in the Pure Land, emphasizing benefits in the afterlife.

Interestingly, people of the Heian period didn’t exclusively adhere to one or the other but practiced both, astutely differentiating their applications. Esoteric Buddhism catered to immediate worldly benefits, while Pure Land Buddhism was concerned with the salvation in the afterlife.

This dual approach reveals the pragmatic and flexible attitude of the people of the Heian period. They sought happiness in their current lives while also ensuring tranquility in the next. Their practicality offers a glimpse into the clever yet avaricious nature of humanity.

The distinction between Esoteric and Pure Land Buddhism in the Heian period was not just a matter of religious practice; it reflected the contemporary life and worldview. It’s a lesson that might still hold relevance for us today.

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    Our Feelings For Kakejiku


     The Japanese people have long set a high value on aesthetic senses since ancient times. As a result, the
    peculiar culture which is not seen in other countries blossomed and many aspects of the modern Japanese
    culture come from it. Parts of Japanese culture has been introduced to people in other countries recently,
    so the number of people from other countries who are interested in Japanese culture has been increasing.
    However, the Japanese aesthetic senses, which are the bases of Japanese culture, have been nurtured
    through a long history, intertwining various elements intricately, such as climate, geographical features,
    religion, customs and so on. Therefore, they are very difficult to understand not only for people from other
    countries, but even for the Japanese people. I think the best tool which conveys these difficult senses
    understandably is a “kakejiku.”
     The kakejiku (a hanging scroll; a work of calligraphy or a painting which is mounted and hung in an
    alcove or on a wall) is a traditional Japanese art. It's no exaggeration to say that paintings are what
    express aesthetic senses at all times and places. The kakejiku is an art which expresses the Japanese
    aesthetic senses. The kakejiku has long been used in traditional Japanese events, daily life and so on since
    ancient times. As a result, there are various customs of kakejiku in Japan; kakejiku and the life of the
    Japanese are closely related. We can see Japanese values through kakejiku.
     The kakejiku is a cultural tradition which the Japanese people should be proud of. However, many people
    in other countries don't know much about it because it hasn't been showcased as much. This is why I
    decided to try to introduce it. The kakejiku world is very interesting and beautiful. We want not only the
    Japanese, but also many people from other countries to know and enjoy it. I hope that many people will
    love kakejiku someday.

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    Company Profile
    syaoku.jpg(120220 byte)

    Name Art Nomura


    President Tatsuji Nomura


    Founded1973


    Established1992


    Address7-23 Babadori, Tarumi-ku, Kobe city,
    Hyougo Prefecture, 655-0021, Japan



    Capital10 million yen


    URLhttp://nomurakakejiku.com


    Our Business

     Art Nomura is an art dealer which produces kakejiku (hanging scrolls). We mount many paintings and calligraphic works in kakejiku in my factory. Kakejiku are our main product. We also remount and repair old or damaged kakejiku. We share the traditional Japanese art of kakejiku with people all over the world.



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     The Japanese people have long set a high value on aesthetic senses since ancient times. As a result, the
    peculiar culture which is not seen in other countries blossomed and many aspects of the modern Japanese
    culture come from it. Parts of Japanese culture has been introduced to people in other countries recently,
    so the number of people from other countries who are interested in Japanese culture has been increasing.
    However, the Japanese aesthetic senses, which are the bases of Japanese culture, have been nurtured
    through a long history, intertwining various elements intricately, such as climate, geographical features,
    religion, customs and so on. Therefore, they are very difficult to understand not only for people from other
    countries, but even for the Japanese people. I think the best tool which conveys these difficult senses
    understandably is a “kakejiku.”
     The kakejiku (a hanging scroll; a work of calligraphy or a painting which is mounted and hung in an
    alcove or on a wall) is a traditional Japanese art. It's no exaggeration to say that paintings are what
    express aesthetic senses at all times and places. The kakejiku is an art which expresses the Japanese
    aesthetic senses. The kakejiku has long been used in traditional Japanese events, daily life and so on since
    ancient times. As a result, there are various customs of kakejiku in Japan; kakejiku and the life of the
    Japanese are closely related. We can see Japanese values through kakejiku.
     The kakejiku is a cultural tradition which the Japanese people should be proud of. However, many people
    in other countries don't know much about it because it hasn't been showcased as much. This is why I
    decided to try to introduce it. The kakejiku world is very interesting and beautiful. We want not only the
    Japanese, but also many people from other countries to know and enjoy it. I hope that many people will
    love kakejiku someday.

    (or press ESC or click the overlay)