Mono no aware

Mono no aware

“Mono no aware” is the key literary and aesthetic notion in the study of dynastic style literature in the Heian period, and was also the origin of many Japanese aesthetic senses formed later on. Mono no aware (literally the pathos of things, and also translated as an empathy toward things, or a sensitivity to ephemera) tends to be simply considered a kind of feeling toward an object. However mono no aware consists of various feelings automatically welling up, by perceiving something mysterious about an object, which is contained in its inherent characteristics; they are not what we feel actively, but only passively. “Aware” was a Heian period expression of measured surprise (similar to “ah” or “oh”), translating roughly as pathos, poignancy, deep feeling, sensitivity, or awareness. Thus, mono no aware has frequently been translated as the “ahh-ness” to things, life, and love. The heart, which can perceive something mysterious about an object and understand various feelings automatically welling up, was considered beautiful in Japan. The idea that everything naturally has something mysterious is typical of the Japanese people, who believe that god resides in everything.

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Our Feelings For Kakejiku


 The Japanese people have long set a high value on aesthetic senses since ancient times. As a result, the
peculiar culture which is not seen in other countries blossomed and many aspects of the modern Japanese
culture come from it. Parts of Japanese culture has been introduced to people in other countries recently,
so the number of people from other countries who are interested in Japanese culture has been increasing.
However, the Japanese aesthetic senses, which are the bases of Japanese culture, have been nurtured
through a long history, intertwining various elements intricately, such as climate, geographical features,
religion, customs and so on. Therefore, they are very difficult to understand not only for people from other
countries, but even for the Japanese people. I think the best tool which conveys these difficult senses
understandably is a “kakejiku.”
 The kakejiku (a hanging scroll; a work of calligraphy or a painting which is mounted and hung in an
alcove or on a wall) is a traditional Japanese art. It's no exaggeration to say that paintings are what
express aesthetic senses at all times and places. The kakejiku is an art which expresses the Japanese
aesthetic senses. The kakejiku has long been used in traditional Japanese events, daily life and so on since
ancient times. As a result, there are various customs of kakejiku in Japan; kakejiku and the life of the
Japanese are closely related. We can see Japanese values through kakejiku.
 The kakejiku is a cultural tradition which the Japanese people should be proud of. However, many people
in other countries don't know much about it because it hasn't been showcased as much. This is why I
decided to try to introduce it. The kakejiku world is very interesting and beautiful. We want not only the
Japanese, but also many people from other countries to know and enjoy it. I hope that many people will
love kakejiku someday.

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Company Profile
syaoku.jpg(120220 byte)

Name Art Nomura


President Tatsuji Nomura


Founded1973


Established1992


Address7-23 Babadori, Tarumi-ku, Kobe city,
Hyougo Prefecture, 655-0021, Japan



Capital10 million yen


URLhttp://nomurakakejiku.com


Our Business

 Art Nomura is an art dealer which produces kakejiku (hanging scrolls). We mount many paintings and calligraphic works in kakejiku in my factory. Kakejiku are our main product. We also remount and repair old or damaged kakejiku. We share the traditional Japanese art of kakejiku with people all over the world.



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 The Japanese people have long set a high value on aesthetic senses since ancient times. As a result, the
peculiar culture which is not seen in other countries blossomed and many aspects of the modern Japanese
culture come from it. Parts of Japanese culture has been introduced to people in other countries recently,
so the number of people from other countries who are interested in Japanese culture has been increasing.
However, the Japanese aesthetic senses, which are the bases of Japanese culture, have been nurtured
through a long history, intertwining various elements intricately, such as climate, geographical features,
religion, customs and so on. Therefore, they are very difficult to understand not only for people from other
countries, but even for the Japanese people. I think the best tool which conveys these difficult senses
understandably is a “kakejiku.”
 The kakejiku (a hanging scroll; a work of calligraphy or a painting which is mounted and hung in an
alcove or on a wall) is a traditional Japanese art. It's no exaggeration to say that paintings are what
express aesthetic senses at all times and places. The kakejiku is an art which expresses the Japanese
aesthetic senses. The kakejiku has long been used in traditional Japanese events, daily life and so on since
ancient times. As a result, there are various customs of kakejiku in Japan; kakejiku and the life of the
Japanese are closely related. We can see Japanese values through kakejiku.
 The kakejiku is a cultural tradition which the Japanese people should be proud of. However, many people
in other countries don't know much about it because it hasn't been showcased as much. This is why I
decided to try to introduce it. The kakejiku world is very interesting and beautiful. We want not only the
Japanese, but also many people from other countries to know and enjoy it. I hope that many people will
love kakejiku someday.

(or press ESC or click the overlay)